Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in Ireland: Q4 2023

In Q4 2023, the performance of the top 5 delivered meal kits and specialty foods apps on iOS in Ireland showcased a range of trends in downloads, revenue, and weekly active users. Here’s a closer look at how each app fared over the quarter.

HelloFresh: Meal Kit Delivery experienced a decline in downloads, starting at around 600 in late September and dropping to approximately 280 by late December. Despite this, the app maintained a steady weekly active user base, fluctuating slightly but ending the quarter with 9.1K active users. Notably, the app did not generate any revenue during this period.

Vivino: Buy the Right Wine showed a more dynamic performance. Downloads spiked notably in mid-December, reaching 829, before slightly decreasing to 707 by the end of the quarter. Weekly active users followed a similar trend, peaking at 4.4K in mid-December and ending at 4K. Revenue also saw a significant increase, peaking at $278 in the final week of December.

Factor_ Prepared Meal Delivery had minimal activity in terms of downloads and weekly active users. Downloads were almost negligible, with a peak of just 29 early in the quarter, and weekly active users dropped to zero by late October.

Gousto similarly had a subdued performance. Downloads remained low throughout the quarter, peaking at 21 in late September and dwindling to just 4 by the end of December. Weekly active users saw a gradual decline from 60 to 37 over the same period.

Youfoodz: Custom Meal Plan also experienced low engagement, with downloads ranging from 6 to 0 throughout the quarter. There were no recorded weekly active users or revenue for this app.

For more detailed insights and data, visit Sensor Tower.